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The Candidates Address the Issues: II
Santa Monica City Council
Kathleen Herd Masser Mirror contributing writer
Part I: The Vision Thing
This is the first in a five-part series that will profile candidates
for the Santa Monica City Council. There are 14 candidates for four
open seats. This week, the candidates introduce themselves and answer
the question: "What is your long-term vision of Santa Monica and what
steps would you take to make it manifest?"
Leticia Maria Anderson, 40
Occupation: Health nurse/activist
Place of residence: 5 blocks east of Promenade
Length of residence: New to Santa Monica
Previous offices: Hemet City Council; Director to Special District of
Parks and Recreation Hemet/San Jacinto; President, San Gorgonio Girl
Scouts Foundation; Founder & President, Hemet/San Jacinto Boxing Club;
Founder & President, non-profit, free speech center, Redlands; Founder
& President, Southeast Park Development Committee; most recently,
Regional Representative to the State of California Green Party for
Orange, Riverside & San Bernardino counties; co-founder, Women's
Resource Center, Riverside.
Vision statement: (1) Increase in public participation through better
communication access of elected officials. (2) One of accountability
of elected officials through a self-imposed rating system. I feel this
will preserve the integrity of the values of the Santa Monica beach
community.

Bill Bauer, 62
Occupation: Advertising copywriter
Place of residence: Wilshire/Montana,
Length of residence: 33 years
Previous offices: None
Vision statement: My vision is for a City government which serves the
needs of the people of Santa Monica, a City that is safe, attractive,
with good schools and adequate resources for all of our citizens and a
City Hall in touch and accountable to the people.

Richard Bloom, 51
Occupation: Family law attorney & mediator
Place of residence: Sunset Park
Length of residence: 23 years
Previous offices: Mayor (current), Mayor pro tem, Council member
(incumbent)
Vision statement: I believe in a safe, livable and diverse Santa
Monica. It is a city with beautiful parks and a clean environment,
excellent educational institutions, easy access to shopping and
services and multiple opportunities for entertainment and leisure.
Santa Monica is a community that prides itself on public participation
and open government. These elements are essential to any successful
vision. As the Mayor of Santa Monica, I have succeeded in leading
vibrant, goal-oriented discussions that fairly consider multiple
points of view. My ability to facilitate community dialogue, without
rancor, is my greatest strength.

Matt Dinolfo, 56
Occupation: Physician/university teacher
Place of residence: North of Montana
Length of residence: 25 years
Previous offices: None
Vision statement: I am committed to prioritizing the city’s spending
to better reflect the concerns of its citizens. Public safety issues,
particularly the urgent problem of homelessness, need strong
leadership and more emphasis on regional solutions. Public education
needs continued city support, particularly since the state has failed
to adequately provide for our children. As a physician leader I chair
the UCLA Community Practice Network, which delivers health care to
thousands of Santa Monica residents. As a council member I will work
to expand access to quality health care, affordable drug pricing and
affordable health insurance.

Michael Feinstein, 45
Occupation:
Place of residence: Ocean Park
Length of residence: 20 years
Previous offices: Santa Monica City Council (incumbent), Mayor
Vision statement: A community of opportunity and quality of life for
all – families, youth and seniors, renters and homeowners, workers and
small businesses. A community of awesome natural beauty and a healthy
environment, with livable, tree-lined residential neighborhoods where
people of all incomes can live and be secure in their tenancies/homes.
A community of vibrant, walkable commercial districts that mix
community-serving small businesses together with
regional/national/international destinations. A community with an
increasing number of parks and public open spaces, with adequate
childcare and quality education available to all.

Ken Genser, 53
Occupation: Planner
Place of residence: Northside
Length of residence: 32 years
Previous offices: Santa Monica City Council (incumbent), Santa Monica
Planning Commission, Santa Monica Pier Restoration Corp. Board of
Directors
Vision statement: I visualize Santa Monica with an economically
diverse population, living in a safe city, with more parkland and a
well-funded school system. This will require continuation of our
careful financial management, and as the economy grows, purchasing
more land for open space and affordable housing.

Patricia Hoffman, 55
Occupation: Retired businesswoman, education advocate, community
activist
Place of residence: Northeast
Length of residence: 32 years
Previous offices: Santa Monica/Malibu Unified School District Board
(two terms); Commission on Status of Women; Charter Review Commission;
Santa Monica Working Group on Youth; Bayside District Board of
Directors
Vision statement: Santa Monica continues to be a wonderful place to
live, work and raise a family. My vision is that we remain a little
city with a big heart. I see Santa Monica as a hub of economic and
social diversity. I see a clean and safe city with sustainable
development, good schools, good transportation, and a variety of
cultural and recreational opportunities. I also see a City that takes
pride in people working together as homeowners, tenants, businesses,
and workers. A key to maintaining our amenities is that the City not
allow hundreds of thousands of square feet of development. Development
should be sustainable. The City should also continue to acquire land
for open space and public use. The voices of the residents need to be
heard.
Herb Katz, 73
Occupation: Architect
Place of residence: Sunset Park
Length of residence: 41 years
Previous offices: City Council (incumbent), Planning Commissioner,
Architectural Review Board member, Pier Restoration Corp., Bayside
District Board, Mayor Pro-Tempore of Santa Monica.
Vision statement: My long-term vision for Santa Monica is a city in
which residents will be safe, wherever and whenever they are; a city
with a clean, green environment and a pristine beach and ocean; a city
where every resident benefits from a strong, diversified and balanced
local economy with housing opportunities for residents in all economic
circumstances; and a city which treats its residents with enormous
respect. The first and most important step in making this vision a
reality is taking a reasonable, cooperative approach to create, plan
and implement city policy, rather than the capricious,
ideologically-driven, micro-management approach to City policy the
current City Council majority favors.

Maria Loya, 33
Occupation: Director of Public Policy
Place of residence: Pico Neighborhood
Length of residence: 5 years
Previous offices: PNA treasurer
Vision statement: My vision for Santa Monica is to have a city that is
progressive in its policies towards the environment, working families
and that protects rent control and advocates for increased affordable
housing. My vision also includes a Santa Monica that is respectful of
its residents and that involves them on issues the affect our city. We
need a City Government that is accessible and accountable to its
residents. As a City Council member I will work to expand mechanisms
for community involvement in the City to create a collective vision
for Santa Monica and together work to ensure that the needs of all
Santa Monicans are effectively addressed. In addition, I will work to
improve customer service in City Hall by advocating for a more
responsive and accountable City process for homeowners and renters
alike. 
Jonathan Mann, 59
Occupation: Flight attendant
Place of residence: Sunset Park
Length of residence: 25 years
Previous offices: None
Vision statement: The primary reason I am running for City Council is
to present an alternate model for participatory democracy that is
truly populist, creative and can enable an electronic electorate to
restore government to the people and out of the control of special
interests I was very involved in the Public Electronic Network, and
founded the PEN Users Group, in 1989. I have since become very
disappointed and chagrined that fellow Greens and members of this city
council have deliberately allowed a powerful tool for grass roots
democracy die of benign neglect in order to protect their power base.

Kathryn J. Morea, 40
Occupation: Database analyst
Place of residence: Pico Neighborhood
Length of residence: 8 years
Previous offices: None
Vision statement: My vision for this city includes the variety and
services we expect in a cosmopolitan city, yet we enjoy a small town,
down home ambiance in Santa Monica. We are blessed with perfect
weather and the spectacular Pacific Ocean as well as a myriad of shops
and restaurants to choose from. The blight and street drunks will be
replaced by streets that welcome families, kids walking, people
bicycling, enjoying our life and feeling safe on our streets. What I
will do to make this happen . . . includes reducing the number of
vagrants, finding alternative solutions to traffic and parking
problems, encouraging home ownership and neighborhood pride, and
supporting our schools.

Bobby Shriver, 50
Occupation: Organizer/manager of nonprofits
Place of residence: Northside
Length of residence: 17 years
Previous offices: Currently California State Parks and Recreation
Commission chair
Vision statement: I will work to create a city government that
respects and challenges its residents – rather than regulating,
fining, disregarding or ignoring them. Throughout my life, I have
founded, financed and managed nonprofit organizations that have
bettered people’s lives. As a Council member, I will dedicate the same
combination of determination, financial skills, and resources to Santa
Monica’s problems.

Tom Viscount, 46
Occupation: Director for Santa Monica Red Cross
Place of residence: Ocean park
Length of residence: 14 years
Previous offices: None
Vision statement: I believe it is important for us to preserve the
heritage and uniqueness of Santa Monica while also making sure we are
committed to growth that is sustainable and fair to those who live
here. Public safety, vagrancy, the schools and economic development
are all issues that must be addressed in an open forum. My ten years
of working in the community with Santa Monica Red Cross has given me
the skills and experience necessary to be a strong, unifying leader on
the council and in the community. |
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