Santa Monica residents are being urged to make monetary milk donations through their checkout lines, online, or via text.
These donations will go directly back to the Westside Food Bank in Santa Monica.
Donations will be turned into milk vouchers that will be given away locally for people in need and can be redeemed at grocery stores located throughout California.
According to Feeding America, the nation’s largest domestic hunger-relief organization, milk is one of the items most requested by food bank clients, yet it is rarely donated.
That will soon change with this launch of The Great American Milk Drive, the first-ever national program to help deliver highly desired and nutrient-rich gallons of milk to hungry families who need it most.
Feeding America has teamed up with the dairy industry, including the California Milk Processor Board (CMPB), the creator of "got milk?", to launch The Great American Milk Drive and alleviate hunger in local communities.
With a simple click of a mouse (www.gotmilk.com) or text message (text “Milk” to 27722), it will now be possible to buy much-needed milk and donate it to a family who does not have regular access to it.
By entering your zip code, you can ensure the donation stays in your community.
Funds will be converted into vouchers that go to local food banks and into the hands of families in need. The vouchers can be redeemed at local grocery stores, eliminating any food pantry space or refrigeration obstacles.
Westside Food Bank is one of 43 Feeding America food banks in California who are participating.
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