Santa Monica Public Library Presents The Big Read Kick-Off Celebration

Monday, 24 Mar 2014, 9:23:00 AM

Mirror Staff

Alfredo Lopez, Isaac RubenIz Quierdo, and Jorge Andres Herrera.
Courtesy Photo
Alfredo Lopez, Isaac RubenIz Quierdo, and Jorge Andres Herrera.

Santa Monica Public Library (SMPL) begins its Big Read celebration of

Into the Beautiful North by Luis Alberto Urrea with a free outdoor

concert and festivities this Saturday, March 29.

It will be held at 12:30 pm in the Main Library North Courtyard at 601 Santa Monica Boulevard, Santa Monica.

Alfredo López, Isaac Ruben Izquierdo, and Jorge Andres Herrera take

us on a musical tour of Mexico highlighting the richness and variety of

traditional Mexican music. 

A master of more than 20 styles of Latino American music and skilled

in over 30 instruments, López has toured extensively with his musical

group Quetzalcóatl and has composed for both film and stage.

Notable guitarist and composer Izquierdo is founder of the group

Voxinglero.  An accomplished musician and professor of Chicano Studies,

Herrera is director of the group Hermanos Herrera.

Mexican refreshments will be offered along with a paper flower

making activity. Pick up a copy of Into the Beautiful North, available

in both English and Spanish.

The Big Read is a community reading program that invites everyone in

the community to read and discuss the same book at free book discussions

and events held throughout Santa Monica from March 29 through May 4,


The Big Read is a program of the National Endowment for the Arts in

partnership with Arts Midwest, designed to celebrate literature by

encouraging people to read for pleasure and enlightenment. 

The Big Read at SMPL is made possible through a grant from the

National Endowment for the Arts, with additional support from The

Friends of the Santa Monica Public Library, and is offered in

partnership with the Santa Monica Museum of Art, Santa Monica College

and Olympic High School. 

For information on upcoming Big Read events, the book and its author,

pick up an Event Guide and Reader’s Guide at any SMPL location or visit

the SMPL Big Read website at or call


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