Palihouse Santa Monica Denied Liquor License At Planning Commission

Thursday, 20 Mar 2014, 1:37:00 PM

Mirror Staff

Palihouse Santa Monica is located at 1001 Third Street. Neighbors to the hotel have maintained a vocal opposition since the hotel’s renovation.
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Palihouse Santa Monica is located at 1001 Third Street. Neighbors to the hotel have maintained a vocal opposition since the hotel’s renovation.

Dozens of Santa Monica residents turned out at the Santa Monica

Planning Commission meeting on Wednesday night to oppose Palihouse Santa

Monica’s application for a Conditional Use Permit (CUP) to sell

alcoholic beverages to hotel patrons.

More than 40 members of the public provided comment about the permit

that would have allowed the hotel to provide alcoholic beverages to

hotel patrons for consumption on the premises in addition to providing

hotel patrons with access through mini-bars. 

Planning Commissioners voted 7-0 to deny

Palihouse Santa Monica’s permit application.

At Wednesday's meeting, UNITE HERE Local 11 questioned Palihouse’s lack of community engagement.

The Palihouse Santa Monica, formerly The Embassy Hotel and

Apartments, was purchased by Avi Brosh and partner Lighthouse

Investments in December 2012. Neighbors to the hotel have maintained a

vocal opposition since the hotel’s renovation.

“The Planning Commission’s decision to deny the Conditional Use

Permit is a win for the community,” said Melanie Luthern, organizer and

research analyst for UNITE HERE Local 11.

According to its website, the Palihouse brand is “[e]stablished with

the conviction that neighborhoods, unique experiences and inspiring

places are integral to a life well-traveled, the Palihouse brand has

been designed so savvy guests can explore the people and places they

visit 'authentically' - with style, sophistication and individuality.”

Luthern called into question Palihouse’s decision to brand a hotel as

a neighborhood experience when residents in the neighborhood claim that

the hotel does not belong there.

“The people of Santa Monica expect developers to understand and

respond to the community,” Luthern said. "In a politically active

community like this one, failure to involve the community can create

more than branding and headline risk for investors. This conditional use

permit is an entitlement that would have added measurable value to the

property.”

Lighthouse Investments LLC is listed on the deed of trust as the

owner of the property. Lighthouse Investments is a privately held,

national real estate investment and development company based in Los

Angeles.

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