KCRW Acquires Santa Barbara’s Classical Music Radio Station KDB

Saturday, 22 Feb 2014, 6:53:00 AM

Parimal M. Rohit

A community service of Santa Monica College, KCRW is a leading National Public Radio (NPR) affiliate.
Courtesy Image
A community service of Santa Monica College, KCRW is a leading National Public Radio (NPR) affiliate.

If Santa Monica had an American sister city, it would probably be

Santa Barbara. While the two cities are not connected through a sister

city relationship, Santa Monica and Santa Barbara came together when

KCRW announced Tuesday its purchase of KDB.

The acquisition of KDB, a classical music and arts radio station

based in Santa Barbara, forged a relationship between KCRW and the Santa

Barbara Foundation. Collectively, KCRW hopes to bring its arts, music,

and news content to the Central California coast and support key area

institutions such as the Santa Barbara Bowl and Santa Barbara Museum of

Art.

In a released statement, KCRW stated those tuning into its platforms

in the Santa Barbara area would gain increased coverage in culture,

music, and news.

KCRW stated it would broadcast from 88.7 FM, which was previously

occupied by KUSC. The classical music station from the campus of

University of Southern California will reportedly join with KDB at 93.7

FM to continue playing the niche musical genre and local programming, it

was announced.

Also announced: KCRW and Antioch University formed a strategic

partnership. KCRW will broadcast from a studio on the Antioch campus and

provide students with opportunities and internships to learn about

broadcasting and storytelling. The opportunities for students would be

incorporated into the curriculum.

“This opportunity is very exciting. Santa Barbara is a natural home

for KCRW,” KCRW president and general manager Jennifer Ferro stated.

“We’ve partnered with Santa Barbara institutions for years on music and

culture initiatives “It has all the elements that have made KCRW a

success in Los Angeles – a diverse and intelligent population interested

in arts and culture who are passionate about their local community. We

believe we can further amplify the voices of Santa Barbara in a unique

and compelling way.”

The Santa Barbara Foundation put KDB on the selling block in September 2013. Two months later, KCRW submitted a proposal.

With the announced partnership announced this week, KCRW intends to begin broadcasting at some point in spring.

“KCRW will create culturally responsive news, music and talk

programming that speaks to the nuanced interests and needs of Santa

Barbara listeners,” the station announced.

With plans to partner with The Santa Barbara Independent and hire two

announcer/producers, KCRW will create a Santa Barbara edition of NPR’s

popular morning newsmagazine Morning Edition and afternoon news show All

Things Considered.”

Also included in the KCRW schedule for Santa Barbara listeners are

syndicated public radio programming, including Marketplace, The World,

This American Life, TED Radio Hour, and The Moth Radio Hour. KCRW’s

originally produced programming, such as Morning Becomes Eclectic, Press

Play, and To The Point will also be available.

To find out more about programming and schedule, visit www.kcrw.com/schedule.

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