good friend Sarah and I went to lunch and shopping in Beverly Hills this past
weekend. After a glass of champagne and a chicken Caesar salad at Barney’s, we
made our way down to the lower level of the store to check out the massive, new
cosmetics and fragrance department.
her spare time, Sarah, a PR executive, is a well-known fragrance reviewer and
blogger. I asked her, “What’s new in fragrance that would appeal to women in
their 40s and 50s?” Sarah reported that the hot trend now is obtaining a “line”
of a designer’s fragrance – so women can match their many moods and
first looked at Tom Ford’s newest line. It includes Violet Blonde, White
Patchouli, Sahara Noir and Black Orchid. A very sexy line (like Tom himself),
with retail prices starting at $210. Not cheap.
popular Sahara Noir’s top notes are bergamot, mandarin orange, violet, ginger,
and basil; middle notes are grapefruit blossom, tobacco and black pepper. Base notes
are amber, cedar, patchouli, oakmoss, and leather. Sounds like the tasting
notes on a wine called “Four Play” I had last weekend in Los Olivos.
instant best-seller Violet Blonde, Ford “...presents a stunning, new scent for
a new era of feminine glamour. It’s an opulent and dressed-up fragrance that
reveals a new face of violet; ravishing intriguing elegance, crafted according
to the finest traditions of European perfumery.” Who’s writing the copy for
this stuff? Pretty convincing.
Santal Blush, introduced last year, is my new scent. Ford describes it as “...a textured fusion of creamy
sandalwood and exotic Eastern spices, enhanced with intoxicating florals and
sumptuous woods to create soft, naked glamour with a mysterious spirit of
modern earthiness.” It was a winner in Allure Magazine’s Best Fragrance
Awards in 2012.
reviewer says, “Santal Blush is meant for a confident, sophisticated woman who
is just as comfortable being strong as she is feminine. I don’t know why, but I
envision a woman with some curves, who is not in her 20s, works hard, but the
world still thinks she’s sexy without her having to flaunt it.” I agree.
new line is Estee Lauder’s “Aerin.” The granddaughter of Estee, Aerin has grown
into a beautiful, sophisticated woman, now in her 40s. Sarah was particularly
interested in checking her line out, since it debuted a few weeks ago. It
includes “Gardena Rattan,” “Evening Rose,” “Ikat Jasmine,” “Lilac Path,” and
“Amber Musk.” Aerin believes that,
“The effect of scent is really interesting; it can create a mood and change a
Musk, an instant favorite of mine, is described as “a warm inviting scent you
want to wrap yourself in – like a soft cozy blanket on a cold snowy night. It blends
sensual florals, distinctive amber and creamy musk.” No snow here. I’ll wear it
when I take my annual trip to Lake Tahoe in January.
the opposite end of the spectrum, Lilac Path “captures the spirit of Spring and
makes it last. It weaves a delicate story of crisp greens, rich blossoms and
delicate petals.” I loved it. It’s
tough to get a true Lilac scent. It reminded me of warm Spring nights in my
home town of Chicago. Intoxicating.
fragrances retail for $110 each. Much better price point than Ford’s. But still
round out this story, I did a little research on the overall top fragrances for
any time of day. According to Hollywood Life by Bonnie Fuller, some of the top
fragrances for Fall 2013 include:
Chanel No 5: $98
Valentino Limited Edition Assoluto Oud: $150
Coco (Chanel): $98
Allure (Chanel): $85
• Modern Muse (Estee Lauder):
Flash Universe is the go-to source for women over 40 seeking insight into the
hottest, most current trends, products, and issues. Topics are approached
with candor, intellect, and a healthy dose of humor.
Barbara Bishop is
President of Santa Monica-based BBPR, Inc. For comments or suggestions,
Copyright © 2011 by Santa Monica Mirror. All rights reserved.