Deluxe Entertainment (Deluxe) has signed a 12-year lease with Hudson
Pacific Properties to occupy the newly renovated, 64,000 square-foot
production facility at 3401 Exposition Boulevard in Santa Monica,
announced landlord representatives Industry Partners.
Located at the northwest intersection of Exposition and Centinela in
Santa Monica, the property was initially built in 1961 as the
headquarters and manufacturing facility for the American Shower Door
Company, which owned and operated the property for more than 20 years.
Since the mid 90’s, the property has been used as a sound stage for
television and motion picture productions including “7th Heaven,” “Buffy
the Vampire Slayer,” and “The Doors.”
Hudson Pacific Properties, which acquired the property in May 2013
from Watt Investment Partners for $24.7 million, is completing a full
base-building renovation and redevelopment, which includes the addition
of 15,000 square feet of creative office and post-production space.
Deluxe will consolidate their Santa Monica-area offices into the new
facility with occupancy expected in the first quarter of 2014.
“For years, Deluxe and its group of companies have been spread across
different floors and different buildings in and around Santa Monica,
and a consolidation under one roof in a state-of-the-art world class
facility has been a goal of the company,” said Industry Partner’s Andrew
Jennison who along with partners Travis Landrum and Jim Jacobsen
represented Hudson Pacific in the lease transaction.
Through its closely-knit group of creative services brands that
includes Beast, Company 3®, and Method Studios, Deluxe provides a broad
range of entertainment industry services and technology solutions for
production, post-production, major studio and independent theatrical
release, broadcast, home entertainment, archiving and asset management.
Deluxe is a wholly owned by Deluxe Entertainment Services Group,
Inc., a wholly owned subsidiary of MacAndrews & Forbes Holdings,
Deluxe’s new facility is located within the heart of Santa Monica’s
media district and is part of the Bergamot Transit Village.
Home to IMAX, Dick Clark Productions, Demand Media, Red Bull and
other prominent entertainment and technology companies, Bergamot Transit
Village comprises 70 percent of Santa Monica’s inventory of 8.85
million square feet of creative office space and boasts a vacancy rate
of less than 10 percent at the end of the third quarter, according to
Industry Partner’s Creative Westside Market Report.
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