Sunset Strip Music Festival Rocks With Hip Hop Artists, Linkin Park

Sunday, 4 Aug 2013, 9:39:00 AM

Brenton Garen

Asher Roth sings his hit song 'I Love College' on the east stage at the Sunset Strip Music Festival.
Photo by Brenton Garen
Asher Roth sings his hit song 'I Love College' on the east stage at the Sunset Strip Music Festival.

The Sunset Strip Music Festival rocked the Sunset Strip on Saturday

with a focus on hip hop throughout the eight-hour street festival in

West Hollywood.

Now in its 6th year, the festival featured headliner Linkin Park on

the main stage at 9:30 pm as crowds packed the closure area on Sunset

between San Vicente and Doheny.

But when the gates opened at 3 pm, there was plenty of action on the

east and west stages, as well as the new addition of the Viper Room

stage in the beer garden.

Nic Adler, festival co-producer and owner of The Roxy, said one of

the festival’s goals was to celebrate the strip’s past while being

current and featuring the biggest bands possible.

“Linkin Park was always on our list of bands that we wanted to play

the festival, but the timing hasn’t worked out,” Adler said. “If you

think that Ozzie started on the strip, Motley Crew started on the strip,

Slash started on the strip. With Linkin Park, Brad the guitar player

was a door guy at On The Rox at The Roxy. The other guys were in four or

five bands that played the Whiskey and The Roxy. It’s great when it

comes together. They are a band that started on the strip and ended up

being one of the biggest touring bands in the world.”

Other big name bands on the bill included Black Rebel Motorcycle Club

and Awolnation on the main stage at 6 pm and 7:30 pm respectively.

Adler said there was a larger presence of hip hop performers this year.

“Growing up in the 90s, I was one of those hip hop kids,” he said.

“This year we are having Warren G, Masta Ace, Wale, Logic, and Asher

Roth. I’ve always associated myself with seeing a lot of hip hop on the

strip. It’s not something you automatically think about, but we have had

every single hip hop performer come through the strip. If you look at

Kendrick Lamar or J Cole, all those guys did all their early shows on

the strip. The strip has this unknown history with hip hop, and I think

we’re really celebrating that this year with a whole stage for hip hop,

plus a lot of hip hop at The Roxy.”

This year’s street festival featured an expanded beer garden area with more food trucks.

The festival also partnered with Ethos Gallery on Melrose Avenue which curated all the festival’s art.

Adler said this year’s charity component was with nonprofit disaster relief organization Music For Relief.

“They go in and help with housing, rebuilding, and clean water when

there are disasters,” he said. “They’re putting on an ongoing soccer

game throughout the day. That’s something we haven’t done before.”

Other street festival performers include Slick Rick & Doug E.

Fresh, Finch, Street Drum Corps, Orgy, Bizarre Ride Ft. Fatlip &

Slimkid3, 7Lions, Hunter Valentine, Julien-K, Andy Clockwise, Egyptian

Lover, Smile Empty Soul, Stolen Babies, UpRooted, The Active Set, The

Dreaming, Sad Robot, The last Internationale, Battle Tapes, The Diamond

Light, Girl on Fire, Raheem Cohen, and more.

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