Americas announced Friday the launch of “Values Inside Out,” a visionary
partnership program matching Sephora stores across America with non-profit
organizations in their own communities.
this program, each store’s team of cast members (Sephora’s term for sales
associates) will have the opportunity to choose a local non-profit they want to
help through raising awareness, providing funds and contributing their own
“sweat equity” to enable that organization to fulfill their mission over the
course of 2013.
Herald, Sephora’s Executive Vice President of Human Resources and
Education, said, “At Sephora, our vision for Values Inside Out is
to inspire and engage our teams to play a part in making a difference in their
communities, and to do so in a way that is completely aligned and integrated
with our Values. We know that beauty is both inside and out and we know our
teams will feel proud of what they accomplish for their communities and even
more so where they work.”
initiative begins this week, as participating Sephora stores across the country
announce their partnership with local non-profits.
Santa Monica, Sephora cast members have chosen the Boys & Girls Clubs of
Santa Monica as their charity of choice. Cast members will work as partners
with the Boys & Girls Clubs of Santa Monica. Aaron Young, CEO &
President of the Boys & Girls Clubs of Santa Monica stated, “We are pleased
to be partnering with Sephora and know our Club members will benefit greatly
from the positive impact that is created through this partnership”.
plans to measure the results of the VIO Program annually by the amount of funds
raised by each non-profit as a result of its partnership in the program and the
number of volunteer hours contributed by Sephora cast members during the
To learn more about the program, please visit www.sephora.com/values-inside-out.
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