“Totem” will be the new Cirque du Soleil production that
will call the parking lot just north of the pier home in 2014, as Santa Monica
City Council members unanimously approved City Manager Rod Gould to finalize a
contract to bring the acrobatic performances back to Santa Monica.
The show will kick off January 17, 2014 and run through
March 16, 2014.
Cirque du Soleil will arrive two weeks earlier to set up
its recognizable tent and remain in town through March 29, 2014.
As has been the case for years, Cirque du Soleil will set
up shop at the 1550 PCH Parking Lot.
According to City Hall, the proposed rental fee for
Cirque du Soleil’s three-month occupation of the 1550 lot is $1,088,808. That
amount benefits the City’s “Beach Fund.”
Additional anticipated economic benefits to the City
include patron parking revenues at the Civic Center parking structure, purchase
of local supplies and services by Cirque du Soleil for its operation, and
collateral spending by visitors in local restaurants and businesses, according
to City staff.
Cirque du Soleil, which was one of two productions
companies seeking to host a show at the pier in 2014, had previously staged
productions at the 1550 lot in 2009 and 2012.
Cavalia was the other potential production company
considered to host a show at the pier but was not selected because it needed
more time to set up and tear down.
City staff added Cavalia’s proposal “included a larger
footprint” than Cirque du Soleil and “provided a much lower financial offer.”
According to Cirque du Soleil’s proposal to the City,
“Totem” will be “a visual and acrobatic exploration of the evolutionary
progress of the human species” and would run Jan. 17 to March 16, 2014 “with
one show per day on Tuesdays through Fridays, two shows on Saturdays, and
Sundays, with an option to add six additional Thursday or Friday shows at the
discretion of the Cirque.”
The proposal also includes a free pier shuttle for
weekend performances, increased cross promotions to benefit the pier and its
tenants, educational outreach support for the Police Athletic League, a
recycling program, and payment for “all City costs and services associated with
the event” such as police and fire services, parking staff, utility charges,
maintenance services, and the like.
“All direct City staff time and expenses will be
reimbursed by (Cirque du Soleil) to achieve full cost recovery by the City,”
City staff stated.
With the formalization of the license agreement between
Cirque du Soleil and City Hall, the production house would next approach the
California Coastal Commission to seek approval for the event.
City staff estimated, based upon the 2012 production,
parking revenues will increase by as much as $60,000 because of the event.
Also according to City staff, a $200,000 increase in
sales and transient taxes is anticipated as a result of “Totem,” an amount
based upon a 2009 economic impact study.
In 2012, Cirque du Soleil presented “Ovo,” an
insect-themed production, at the pier.
The Quebec-based dance troupe first pitched its tent in
Santa Monica in 1987. This year’s run will be one-week shorter than the 2012
production, according to City staff.
Copyright © 2011 by Santa Monica Mirror. All rights reserved.