Santa Monica-Based Mercury Media Acquires iMarketing

Thursday, 10 Jan 2013, 8:26:00 AM

Mitch James

Santa Monica-based direct response television media agency Mercury Media today announced it has acquired iMarketing, a full service digital agency, creating the largest independent online and offline performance marketing agency in the country.

The acquisition will enable Mercury Media to offer fully integrated cross-channel media and marketing solutions to cost-effectively drive sales, customer acquisition and lead generation for its clients.

“Mercury Media’s priority is to drive revenue growth for our clients through results-driven media and superior service,” said John Barnes, CEO of Mercury Media. “The addition of iMarketing provides Mercury with a full suite of digital services as well as a robust data analytics platform that will enable Mercury to provide our clients with superior insight and results. We are incredibly excited about the addition of iMarketing as it puts us in an ideal position to take advantage of the ongoing convergence of television and digital media.”

iMarketing specializes in search marketing, online media planning and buying, affiliate marketing, social media, mobile marketing, creative and web development, research and analytics technology.

iMarketing generates more than $30 million of billings annually, providing customer acquisition solutions to clients such as Dow Jones, eDiets, Hoveround, Premier Care, Barclays, Yahoo!, Deal Chicken, and American Express Publishing.

The company has been in business for almost 15 years and has established an impressive record of success across a wide range of product and service categories.

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