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News, Business, Santa Monica

Santa Monica Technology Company CallFire Provides Emergency, Weather Alerts

Posted Aug. 16, 2014, 2:55 pm

Corina Mun / Staff Writer

Santa Monica-based CallFire, a text and voice platform that simplifies telephone messaging, acts a liaison between businesses and customers by offering products like business text messaging, voice broadcasting, toll-free numbers, local phone numbers, call tracking, and power dialing for agents.

In this way, CallFire serves as a sort of liaison between businesses and their customers in order to increase sales and drive revenue.

Essentially, CallFire is a technology company that offers communication tools that any business can use to connect with customers, members, and prospects.

Punit Shah, founder and CIO of CallFire, explained that the company was founded in 2006 "as a way to bring enterprise-level communications technology to very small and medium size businesses," keeping customer cost low, but providing services at unprecedented levels.

CallFire's initial goal to serve small and medium-sized businesses still "remains the focus today."

From large enterprise clients like Pepsi and Allstate to mom-and-pop businesses, CallFire can send notifications, discounts/coupons, news updates, and more. Among some of the notifications that CallFire can send are weather and emergency alerts, which can potentially act as life-saving devices.

Recently, CallFire made a locally relevant technological and sociological discovery pertaining to the recent lightning strikes in Venice as well as the general Westside vicinity.

CallFire released a study conducted by Harris Poll that provided useful insight about how technological devices tend to be utilized in cases of natural disasters. Some of the most eye-opening results that the study revealed are statistics about how Americans become aware of local disasters.

The survey findings are based off of 2,100 American adults (18 years of age or older) who took the online poll. According to the results, three in five Americans said that they are more likely to pay attention to emergency alerts, whether it be a natural disaster warning or an Amber alert, that are sent to their cellular devices as opposed to listening to the television or reading roadside signs.

In addition, 71% of the poll participants said that they have been without access to Internet or television in the middle of an emergency weather situation. 41% said that they have remained "unaware of a local disaster in real time."

Perhaps most importantly, 67% of Americans surveyed said that they would "like to receive real-time text updates on potential weather related emergencies in their area," signifying the extent of which text messaging is utilized among Americans today.

With these newfound, telling statistics in mind, CallFire serves as an undoubtedly useful resource in all sorts of situations, particularly emergency situations when it can become murky as to which means of communication is most effective. Through this survey the magnitude of text messaging has become much clearer, in both the corporate and personal realms of life.

"CallFire is really taking a leadership role in the Silicon Beach tech community," Shah said. "Voice alerts and SMS texting are great ways for companies to extend their reach and the efficiency of their marketing dollars, and if mobile isn't a part of your marketing program, you are behind the curve."

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