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SMMoA Executive Director Elsa Longhauser is excited for INCOGNITO.
Photos by Victoria Vallejo
SMMoA Executive Director Elsa Longhauser is excited for INCOGNITO.

News, Museum, Seven Days, Santa Monica, Art

Incognito Returns Tonight To The Santa Monica Museum Of Art

Posted Mar. 17, 2012, 1:56 am

Mirror Staff

The Santa Monica Museum of Art’s highly anticipated annual exhibition and benefit art sale INCOGNITO returns for its eighth year tonight Saturday, March 17.

It will be held from 7 p.m. to 10 p.m., and will feature more than 650 original artworks for sale by 500-plus leading, mid-career and emerging contemporary artists, including renowned artists John Baldessari, Mark Bradford, Marco Brambilla, Judy Chicago, Kim McCarty, Yoko Ono, Raymond Pettibon, Ed Ruscha, Betye Saar, Mickalene Thomas, William Wegman, and many more.

All artworks are the same 8”x10” size and available for only $350 plus tax. This highly energized evening encourages attendees – from sophisticated art patrons to first-time collectors – to trust their instincts in selecting the works, as each work is signed on the back and the artists’ identities are revealed only after purchase.

This year, for the first time, the Museum hosted PRECOGNITO, a preview and gala on Thursday, March 15 in the Museum’s Main Gallery. Attendees were treated to an exclusive preview of the more than 650 works of art available for purchase at INCOGNITO, an elegant dinner by Lene, and musical entertainment by NYC DJ Duo Cassie and Harley.

Acclaimed artist and INCOGNITO 2012 honoree Paul McCarthy designed the logo for this year’s benefit, which represents the unique spirit and energy of this groundbreaking evening.

The element of surprise that underlies INCOGNITO reflects the essence of discovery that inspires SMMoA’s exhibitions, education, and outreach programs. All proceeds directly support the Museum.

Tickets may be bought at the door at INCOGNITO tonight (based on availability).

For more information, call 310.586.6488 ext. 116, email, or visit All ticket purchases are non-refundable.

SMMoA is located at the Bergamot Station, Building G1, 2525 Michigan Avenue, Santa Monica.

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