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A rendering of the residential and commercial mixed use project at 3032 Wilshire Boulevard with 20 affordable residential units.
Courtesy Image
A rendering of the residential and commercial mixed use project at 3032 Wilshire Boulevard with 20 affordable residential units.

Development, Letters To The Editor, Santa Monica

Large Crowd Opposes 3032 Wilshire Plan: Open Letter

Posted Sep. 22, 2013, 9:35 am

Letter To The Editor

Editor’s Note: This is an open letter sent to the media and the community on behalf of the North Of Montana Association.

Dear NOMA members and friends, 

It was standing room only in the Franklin School cafeteria Thursday night, as some 200 Santa Monicans turned out to sharply criticize a development project that has been proposed for the eastern end of the city’s busy Wilshire corridor.

Dozens of speakers representing neighborhoods across the city said the project by Century West Partners (CWP) would degrade the area, not enhance it. They said the proposed project is too tall, too dense, and the wrong mix of units for the neighborhood surrounding the proposed site at the corner of Wilshire Blvd. and Berkeley Street.

As the crowd roared its approval, speakers expressed concerns about the project’s potential for gridlocking traffic in the already glutted area, and eating up scarce on-street parking spaces. They also raised questions about the appropriateness of $100,000 in campaign contributions that were made by the developer to promote candidates in the most recent Santa Monica City Council election. 

The mixed-use residential-commercial project under debate is proposed as five stories (60 feet) high, with 81,125 square feet of space. The vast majority of the 100 planned apartments are conceived as small studios or one-bedroom units, with very few units large enough for families with children.

Neighbors were particularly critical of the company’s plan to build a 5-story building on a parking lot that currently provides a buffer between commercial and residential areas. The parcel is presently designated as an “A” lot, with “R2” zoning, meaning that it may be built to just two stories or 23 feet high under current zoning. 

“If this developer is allowed to develop residential land, that’s going to happen everywhere,” said Tricia Crane, vice chair of Northeast Neighbors Association. “This is big bucks. This project is going to be the first of many.”

Others said the project didn’t include an adequate number of affordable units, had an unattractive and boxy design, and didn’t provide adequate green space, open space, or setback from the sidewalk.

The proposed CWP project is only one of many that have recently drawn the ire of Santa Monica residents, as the city considers scores of new developments that promise to create many thousands more daily car trips on already crowded streets.

Dozens of residents recently turned out at meetings of the Planning Commission to raise similar concerns about a proposal by Hines/26th Street LLC to build five residential and office buildings at Bergamot Station. 

The CWP session was videotaped by the city of Santa Monica. We will post a link to the video as soon as it becomes available.

Post a comment


Sep. 24, 2013, 10:27:31 am

Huh??? said...

Can someone explain how creating all these "mixed-use residential-commercial project" makes Santa Monica a better place? It seems like what they generally just include: 1) Chain retail stores that don't really add anything to the city 2) Insufficient parking for their residents which makes street parking worse than it already is 3) A a bunch of small one or two bedroom apartments that are not large enough for families Am I missing something?

Sep. 23, 2013, 9:50:59 am

Mitchell said...

Audio of the meeting is at

Sep. 22, 2013, 10:54:05 am

Charles said...

Buncha idiots who have nothing else to do but complain about everything and every single development in the area. They are exhausting. 5 stories is not too tall at all, but we all have to suffer because a group of bored NIMBYS want to rule the city with their BS.

Sep. 22, 2013, 2:16:58 pm

Lukas said...

Agenda 21 at work. Chicken cube apartments for everybody. If you can get enough deep in debt to effort it.

Sep. 22, 2013, 3:21:57 pm

Tom said...

Live in your little crappy apartments and dont let new innovation take place and let the city look like crap. Liberal losers that can only complain about everything not being old and ugly.

Sep. 22, 2013, 6:43:04 pm

Natalie said...

Sounds like the Big Developer trolls are out!

Sep. 22, 2013, 6:43:40 pm

Richard Hed said...

Hey this is how business gets done in Santa Monica. Pay to play!

Sep. 22, 2013, 6:44:12 pm

Larry said...

I think Santa Monica deserves whatever it gets.

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