Disney to Sell L.A. Magazine

Mirror Staff

   When the Walt Disney Company bought Capital Cities/ABC in 1995, it acquired Fairchild Publications, its magazine division which publishes W, Women’s Wear Daily, Jane and Los Angeles magazines and some trade publications. In 1997, Disney announced it was selling Fairchild, then took it off the market a week later and went on to sell some onetime Cap Cities newspapers and a book publisher. 
   Last week, the New York Times reported that Disney had put Fairchild on the block and that Hearst Magazines and Conde Nast
Publications were vying for it, with Conde Nast offering $650 million for the package and Hearst scrambling to come up with a bid. 
   Advance Publications, Conde Nast’s parent company, publishes The New Yorker and Vanity Fair, while Conde Nast publishes Vogue, Allure and Glamour, among others. Heart publishes Town and Country and Harper’s Bazaar and is one of the principal backers of the new Tina Brown/Miramax magazine, Talk. 
   If W, which has outstripped the Bazaar in ad lineage since it became a big glossy monthly, and the trade publications, are the jewels in the Fairchild group, Los Angeles magazine is probably the paste, as it has been through a platoon of editors and publishers in the last several years, as well as running in the red.