Palisades Media Group Names Two New Vice-Presidents

Mirror Staff

   Palisades Media Group (PMG), a Santa Monica-based media buying ad agency, has named two new vice presidents, account services, Diane Parro and Andrew Lein, to its senior management team. 
   At the same time, PMG announced it was adding Kathryn Glassman to its roster as senior account executive. 
   Parro came to PMG from Focus Media, Santa Monica, where she was vice president of client services, supervising that agency’s Universal Pictures, Universal Studios Hollywood and Universal Studios Florida accounts. Previously, she served in a managerial capacity on Target, Mervyn’s and Sears accounts, overseeing the launch of Sears’ National Tire and Battery chain. 
   Prior to joining PMG, Lein was associate media director overseeing media activity on the New Line Cinema and New Line Home Video accounts at Independent Media West, a Century City agency. He marketed more than 80 New Line and Disney theatrical and home video titles first at Western International Media and later at Independent. 
Glassman came to PMG from Carat ICG where she was a senior account executive, managing all aspects of the Perkins Family Restaurant account. 
   Roger Schaffner, CEO and founder of Palisades Media Group, said, “the addition of Diane Parro, Andrew Lein and Kathryn Glassman to our executive staff strength- ens our leadership role in representing the media needs of some of the most successful entertainment entities in the industry.”
   With projected 1999 billings in excess of $240 million, PMG serves clients in the film , television, home video and music industries and has recently created a new consumer and retail media division. 
Its offices are in the Water Garden.