Santa Monica Company To Offer One-Touch Marketing Keyboards

Mirror Staff

   ChannelCommerce.com Inc., a Santa Monica-based new media company that provides clients with products and services to reach their target markets, has announced that it will offer Web sites and portals an opportunity to buy one of twelve function keys on 250,000 specially designed keyboards that will be given away free to a quarter of a million attendees at the November, 1999, COMDEX in Las Vegas. 
   The “One Touch” Web Site Keyboards will directly access buyers’ websites. 
   According to Channel, this is the first time Web sites and portals have had the opportunity to buy a keyboard function key of their choice, from F1 to F12, that will be permanently programmed to go directly to their site’s URL. Each such key will display the sponsor’s logo rather then the standard F1, F2, etc. and will be guaranteed a minimum of direct hits. 
   Beginning with the 250,000 keyboards it will give away at COMDEX, ChannelCommerce.Com plans to ultimately hand out 95 million free keyboards world-wide in 2000 and 2001. 
   “These keyboards are the newest form of interactive Web marketing,” according to John Liu, president and founder of ChannelCommerce.Com. “They will reach a highly targeted consumer base at COMDEX, which will translate to an increase in return hits and facilitate ecommerce for each key’s sponsor.”
   Channel Commerce.Com Inc. has taken an 8,800 square foot booth at COMDEX where it will be handing out the free keyboards, which will be transported in twenty-five 40-foot truckloads. The keyboards will be given to conference attendees with no obligation and recipients will not be asked to divulge any personal data. 
   The “One Touch” is designed for Windows 95, 98 and NT and incorporates state-of-the-art technology, 

including, seventeen built-in hot keys that control CD-Player functions, along with access to the Internet, e-mail and calculator, and an attachable wrist pad.